It’s tough out there, and many of us have plenty of time on our hands due to stay-at-home orders. Unsurprisingly, social media use has peaked during the Coronavirus pandemic. A recent study by Kantar, a data and insights firm out of London, polled 25,000 consumers in 30 markets. Results show online engagement increased 61% over normal usage rates. Direct messaging on Facebook, Instagram and WhatsApp increased 50% and Twitter is experiencing 23% more daily users than this time last year. Again, this is not a shocking development given the current situation across the globe.
Few would argue that too much social media consumption can lead to increased levels of anxiety, stress and frustration. We’ve all felt it. And, just when we thought the national discourse couldn’t get more political, we’re now seemingly drawing party lines on issues like wearing a protective mask in public. It all translates to viral videos and trending news that make it onto our newsfeeds. It can get overwhelming, to say the least.
On the other hand, plenty of goodness is popping up all over the web. A case study can certainly be made over John Krasinski’s weekly webcast, Some Good News. The Office celebrity’s channel has already amassed more than 2.5 million YouTube subscribers, not to mention the millions of views across broader online sources. Its premise is simple: there’s so much worth sharing and so much that can lift us up during one of the most uncertain, anxious times in modern history. SGN is just the beginning. Right now, the internet is buzzing with wonderful stories. Here’s a few of our favorites, just in case they didn’t come across your wire yet:
While each day can be a different struggle and the anxiety will continue to come and go, try your best to keep your head up. A mentor of mine recently quoted Billy Joel and the relevancy sticks: “The good old days weren’t always good and tomorrow’s not as bad as it seems.” There are plenty of reasons to be hopeful right now. It’s going to be ok.